Contents

 

Acknowledgments

Introduction

1)  The Success-Failure Fallacy

Tangled Line / Says Who? /  Why Success

Resembles Failure, and Vice-Versa /

Failure Pride  

2)  The Agony of Victory, The Thrill of Defeat 

Like Making Love / Peak Experiences /

Craving Excitement / Crisis Lovers /

Sweet Adversity /  Management by Calamity

3)  Nothing Succeeds Like Failure

Bards of Failure / Splendid Failure /

Productive Mistake Making /  Success

Disguised as Failure

4)      Nothing Fails Like Success

Marooned by Success / Everybody Hates a

Winner / The Personal Price of Success /

Feeling Like a Fraud / Looking Back on

a Great Future

5)      The Success Hobble  

The Ashes of Success / Roads Best Not Taken / Don’t Just Survive

6)  Innovating with Attitude

The Risk-Friendly Workplace / Sprinters and Milers / Wild Ducks /

Minnesota Mining and Mistake-Making

7)  Managing in the Post-Failure Era

Treating Success and Failure Alike / Earning Empathy / Sharing / Barnraising

8)  Fear Management

The Underlying Fear / Making Friends with Fear / Putting Fear to Work

9)  Samurai Success

Winning Isn’t Anything / Zen Warriors / Jackson’s Way / No Regrets /

How Do You Measure Success? / Beyond Success and Failure