David Keyes

Recognizing obstacles is essential to victory, Farson and Keyes contend, and despite their book’s brevity, they demonstrate concrete ways to do so.

… the authors deconstruct how we think about success and failure and propose a counterintuitive approach that acknowledges that both coexist in any given situation. They explain why we should de-stigmatize and embrace failure as a prerequisite for success and a natural byproduct of the risk-taking and innovation it takes to succeed in business.

… well-written, philosophical

… a good antidote to the “win at all costs” school of management.

… a fascinating little book, one that can provide encouragement to people facing setbacks

… a very readable and witty meditation on winning and losing