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Ralph Keyes

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internet-innovation

Human Being Company's Book of the Month

January 27, 2011 //  by David Keyes

Whoever Makes the Most Mistakes Wins: The Paradox of Innovation by Richard Farson, Ralph Keyes Success in today’s business economy demands nonstop innovation. But fancy buzzwords, facile lip service, and simplistic formulas are not the answer. Only an entirely new mindset — a new attitude toward success and failure — can transform managers’ thinking, according …

Category: internet-innovation

The House of Marketing

January 27, 2011 //  by David Keyes

Came across Whoever Makes the Most Mistakes Wins: The Paradox of Innovation, written by Richard Farson and Ralph Keyes. An interesting discussion on the need of failures. According to the authors, in a rapidly changing economy managers will confront at least as much failure as success. Does that mean they’ll have failed? Only by their …

Category: internet-innovation

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