In this extended essay, the authors deconstruct how we think about success and failure and propose a counterintuitive approach that acknowledges that both coexist in any given situation. They explain why we should de-stigmatize and embrace failure as a prerequisite for success and a natural byproduct of the risk-taking and innovation it takes to succeed …
reviews-innovation
Publishers Weekly
Recognizing obstacles is essential to victory, Farson and Keyes contend, and despite their book’s brevity, they demonstrate concrete ways to do so.
The Business Reader Review
… the authors deconstruct how we think about success and failure and propose a counterintuitive approach that acknowledges that both coexist in any given situation. They explain why we should de-stigmatize and embrace failure as a prerequisite for success and a natural byproduct of the risk-taking and innovation it takes to succeed in business.
Entrepreneur.com
… well-written, philosophical
Harvard Business Online
… a good antidote to the “win at all costs” school of management.
Dallas Morning News
… a fascinating little book, one that can provide encouragement to people facing setbacks